Ten questions
You want the answers? Here they are.
We are not in the business of gatekeeping. Everything we would tell you on a call is written down here, in plain English, for someone who runs a business rather than someone who does marketing for a living.
Does ChatGPT know my business exists?
Probably not, and you can check for yourself in about two minutes by asking it about your business by name.
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What is answer engine optimization?
Also called AEO, it is the work of getting your business named when someone asks an AI assistant to recommend a business like yours.
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AEO, GEO, LLMO, SEO — what do all these letters mean?
Four sets of initials for what is mostly the same work, which is why nobody should charge you four separate times for it.
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Is SEO dead?
No, but the payoff changed: instead of only winning a link people click, you now want to be the source the answer gets built from.
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Why did my website traffic drop?
Most likely fewer people are clicking, not fewer people needing you, because the answer now arrives before the visit would have happened.
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How do I get my business mentioned by ChatGPT?
You cannot pay for it and you cannot ask for it, so it comes down to being described the same clear way everywhere you appear.
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Do I still need Google if everyone uses AI?
Yes, emphatically, because Google now writes its own AI summary and its map listing is still one of the main ways customers find you.
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What is llms.txt, and do I need one?
A plain text file that tells AI systems what your business does. Cheap to add, and far down the list of what actually matters.
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Do Google reviews affect whether AI recommends me?
Yes, and recent reviews that name the work you did and the town you did it in appear to help most.
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How long before I show up in AI answers?
Usually two to four months, and anyone promising you thirty days is lying to you.
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Have a question that isn't here? Ask us and we'll answer it, and probably add it to this list.
Still not sure where your business stands?
Tell us your business and your town. We will look at what the engines say about you today and tell you straight.